About Dr. “A”

Dr. Almeida has been featured in the Wall Street Journal, ABC, O Globo, Voice of America, TEDx…

Dr. Luis C. Almeida is an Interim Department Chair (philosophy of leadership) and Associate Professor of Emergent Strategic Communications at Jackson State University. A communication technology expert and professional photographer, Dr. “A” teaches students to craft targeted messages and create unorthodox new media campaigns that utilize a wide variety of alternative media channels to reinvent existing brands with a human touch captured by photography. He is also a master career advisor who has placed students in a number of graduate schools and forms all throughout the United States.

Born in Brazil in a family of golfers, Dr. Luis Almeida enjoys athletics, his family, and a good honest conversation about technology. In fact, Dr. Luis Almeida has served as a critic of technology in a number of national and international outlets including the Wall Street Journal, WAPT-ABC, TEDx Talk, Voice of America (VOA), Indiana Gazette, Nightique, WJSU-FMMetro Morning Live in Jackson, Mississippi, The VindicatorQue Tal Indiana?, and Indiana University of Pennsylvania to talk about the impacts of technology in society. Overseas, Dr. Almeida has also been featured at Voice of America and Nigeria Teller in Nigeria, was featured at O Globo NewspaperRadio CBN , and the Investimentos e Noticias Newspaper on the same topic. Dr. Almeida has also served as an expert in technology for regional news TV stations — ABC-Jackson Report. He is the author of, “Becoming A Brand: The Rise of Technomoderation”


He is also a candid photographer and public speaker who has covered a number of public and private parties, celebrations/portraits, family gatherings, sporting events, as well as commercial real estate photography. He is the Author of the photo book, “Visual Mississippi” and the “Visual Mississippi” Calendar.

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Visual Mississippi Photobook 11×13.

Capturing The Moments That Take

Your Breath Away…

Dr. Almeida is the prototype of human innovation. He works his magic to provide clients and students with immediate, personalized, and authentic experiences. Dr. Almeida Photography is both a brand laboratory and the avenue by which Dr. A serves his clients outside higher education. As a professional photographer, Dr. “A” makes it possible to embody and provide experiences with speed and convenience with a “Done for you” format to his clients with the intent to providing a “one of a kind” experience. He proud himself for being accessible and practical which is rare for the traditional academician. In the classroom, Dr. “A” applies the science of interpretation.

One heck of a guy who has a PhD from Penn State University in the field of Instructional Systems Technology and training in leadership from Harvard University. Dr. A is the former co-owner of I Do Therapy. He doesn’t attempt to change people… he empowers them to discover their very best. He is an educator of the present who has promised and provided successful classroom deliveries for almost ten years. Look at his evidence of teaching excellence

Dr. Almeida is also an academic writer who is actively involved in international conferences and doing his part to ensure to advance the mission of excellence in higher education. Dr. A has published over 20 peer-reviewed articles in academic journals,  presented  64 times in academic conferences at the local, state, national and international levels. He has served all his institutions with distinction ranging from being the interim leader of an academic unit into serving as a catalyst for curriculum change in three universities — to coaching a golf team in addition to being a full-time college professor.

Dr. A and His Winning Team, 2009 — Greene County County Club
Dr. A Being Featured In The Waynesburg, PA School Newspaper

Dr. Almeida has served his institutions in a wide variety of ways including serving as the Assistant Department Chair Elected of Communications Media (IUP), an Interim Department Chair Elected of Adult and Community Education (IUP), the Chair of the Virtual Environment Council Committee (IUP), Chair of the Technology Committee (JSU), Interim Department Chair Appointed (JSU), and much more. He has also helped students in a variety of capacities especially during stressful moving day events.

Dr. “A”is also a devoted Christian who serves his church in the capacity of photojournalist and with music ministry singing baritenore. The video below is evidence of Dr. Almeida’s involvement with his church in music ministry, both in music ministry and in photography. He is the founder of the movement #technomoderation and the global call for technomoderation.


Dr. A Serving The Church In The Capacity of Photojournalist

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