This is what I’m seeing. Your life on-line is a reflection of your life off-line. It pays off to build your personal brand off-line first. People believe in what they can see. A picture may be worth a thousand words but three dimensional conversations are worth about a billion. Your on-line popularity is secondary to your ability to communicate well off-line.
By engaging with people face-to-face and off-line, over time and with much persistence, eventually you will earn the privilege to be categorized as an influencer on-line. Personal brands are built after remarkable performances, memorable experiences and the like. Why do you think Beyonce has millions upon millions of social media followers and fans? That’s elementary — She was awesome off-line first.
It amazes me how many people still believe that they can build their reputations solely on-line without caring much about their off-line campaign. What a big mistake.
Audiences are earned not bought. It takes time and is labor intensive. It’s part of the game. There are no shortcuts. Off-line work is as important if not more important than on-line work but the real work starts off-line.
Faking until you make it is a dead concept. You need to be authentic, truthful, and careful about how your persona is seen by others, off-line. That’s the world we live in these days. I’m going to say it again, “Your life on-line is a reflection of your life off-line.”
Culture is our frame of reference, ladies and gentleman. We might as well be a part of ours, don’t you think? We celebrate people who we like and trust. One of the best ways to build trust is to have meaningful conversations with people in a coffee shop, library, or church.
If your ambition is to build an on-line audience worth engaging with, you may want to start your quest by being the very best off-line communicator you can be. Your on-line popularity is secondary to your ability to communicate well off-line.