Your life on-line is a reflection of your life off-line

This is what I’m seeing. Your life on-line is a reflection of your life off-line. It pays off to build your personal brand off-line first. People believe in what they can see. A picture may be worth a thousand words but three dimensional conversations are worth about a billion.  Your on-line popularity is secondary to your ability to communicate well off-line.

By engaging with people face-to-face and off-line, over time and with much persistence, eventually you will earn the privilege to be categorized as an influencer on-line. Personal brands are built after remarkable performances, memorable experiences and the like. Why do you think Beyonce has millions upon millions of social media followers and fans? That’s elementary — She was awesome off-line first.

It amazes me how many people still believe that they can build their reputations solely on-line without caring much about their off-line campaign. What a big mistake.

Audiences are earned not bought. It takes time and is labor intensive. It’s part of the game. There are no shortcuts. Off-line work is as important if not more important than  on-line work but the real work starts off-line. 

Faking until you make it is a dead concept. You need to be authentic, truthful, and careful about how your persona is seen by others, off-line. That’s the world we live in these days. I’m going to say it again, “Your life on-line is a reflection of your life off-line.”

Culture is our frame of reference, ladies and gentleman. We might as well be a part of ours, don’t you think? We celebrate people who we like and trust. One of the best ways to build trust is to have meaningful conversations with people in a coffee shop, library, or church.

If your ambition is to build an on-line audience worth engaging with, you may want to start your quest by being the very best off-line communicator you can be. Your on-line popularity is secondary to your ability to communicate well off-line.  

 

Author: Dr. Luis Camillo Almeida

Communication Arts professor who has taught over a thousand students in his career. By empathizing with his students, he advises them to think with no box and motivates them to have a successful college life. Through his multifaceted approach to traditional and new medias, his students have the opportunity to become better communicators. Dr. A has helped hundreds of young adults to truly discover who they are, what makes them tick and where their passions lie, in order to achieve long term success in life. He is a very productive college professor who can be found on a variety of social media outlets, public and academic sources, and even on merchandise showcasing his photographic art. Technology complements but doesn’t define him. Colleges house him but can’t hold him.