Social proof is the idea that any given individual is observing the behaviors of others to come to a conclusion about choices. Let me explain: Because Johny’s facebook page has 1000 likes, 345 shares and 12800 comments, it is more likely that Johny’s page will get more likes from somebody or shall we say… have more social proof than a page that isn’t as “well liked” because of the volume of people attesting (social proof) that it is so.
It doesn’t take much time for us to realize that fabricated “social proof” can inflate one’s importance in any media outlet, including social media networks.
When somebody rarely engages with a friend’s content in any social media platform, he is in essence reducing the chances that his friend’s content is spread and “liked” by more people. Therefore, constantly failing to endorse a person’s post in a social media platform can reveal a pattern often seen in enemies or people who doesn’t have a person’s best interest in mind — Disdain in social media networks means exactly what is defined, “The feeling that someone or something is unworthy of one’s consideration or respect; contempt.”
To me, interactions aren’t always to be seen as transactions but when I see a discrepancy between what a person says and how he acts in social media opposed to that behavior, I see an uncomfortable inconsistency that is worth paying attention to.
Understanding how social proof is used in social media network growth is worth your time and effort. It’s amazing what you can discover when analyzing this simple concept alone.