Allegiance On-Line: Look For Social Proof

Social proof is the idea that any given individual is observing the behaviors of others to come to a conclusion about choices. Let me explain: Because Johny’s facebook page has 1000 likes, 345 shares and 12800 comments, it is more likely that Johny’s page will get more likes from somebody or shall we say… have more social proof than a page that isn’t as “well liked” because of the volume of people attesting (social proof) that it is so.

It doesn’t take much time for us to realize that fabricated “social proof” can inflate one’s importance in any media outlet, including social media networks.

When somebody rarely engages with a friend’s content in any social media platform, he is in essence reducing the chances that his friend’s content is spread and “liked” by more people. Therefore, constantly failing to endorse a person’s post in a social media platform can reveal a pattern often seen in enemies or people who doesn’t have a person’s best interest in mind — Disdain in social media networks means exactly what is defined, “The feeling that someone or something is unworthy of one’s consideration or respect; contempt.”

To me, interactions aren’t always to be seen as transactions but when I see a discrepancy between what a person says and how he acts in social media opposed to that behavior, I see an uncomfortable inconsistency that is worth paying attention to.

Understanding how social proof is used in social media network growth is worth your time and effort. It’s amazing what you can discover when analyzing this simple concept alone.

 

 

Author: Dr. Luis Camillo Almeida

Communication Arts professor who has taught over a thousand students in his career. By empathizing with his students, he advises them to think with no box and motivates them to have a successful college life. Through his multifaceted approach to traditional and new medias, his students have the opportunity to become better communicators. Dr. A has helped hundreds of young adults to truly discover who they are, what makes them tick and where their passions lie, in order to achieve long term success in life. He is a very productive college professor who can be found on a variety of social media outlets, public and academic sources, and even on merchandise showcasing his photographic art. Technology complements but doesn’t define him. Colleges house him but can’t hold him.