One of the goals of a good social media strategy is to transform strangers into friends, friends into fans, and fans into costumers not simply scrolling a news feed for entertainment sake. The idea behind using social media networks is to accomplish something worth pursuing, like building a solid network, in my opinion. The moment that we stop accomplishing a strategic goal on facebook, for example, our actions become what I like to call “Merely Scrolling Behavior Pattern” (MSBP) behaviors without any chance of long-term network building.
Social media networks are about building networks and exchanging information. Networks of friends, family, fans, customers and so on. Let’s not forget that one of the definitions of network is, “To interact with others to exchange information and develop professional or social contacts.” When a subject is ‘merely scrolling’ on facebook without any goal in mind, these behavior patters don’t often accomplish much, other than perhaps giving a subject something to do while bored. These repetitive behaviors do little to help a social media network user a chance to exchange information with others and strengthen their network nodes. Information exchange is key if you want to build a solid network in any social media platform today and in the future.
Some users simply engage in “MSBP” behaviors because it’s easy to do or because they may be bored, have you noticed that? We often see the former when a subject is waiting in line for a doctor’s appointment, when waiting in line in a grocery store, or at night before going to sleep. By the way, it is okay to be bored sometimes, at least this is what a research article published in the journal of experimental social psychology has claimed. It seems right to me. Pay attention to “MSRP” behaviors and don’t forget to engage with your audience.
So, next time that you go to facebook, take some time to exchange a line or two with your followers in there. You will be amazed by how a few nice and sincere words can go a long way in the process of transforming strangers into friends, friends into fans, and fans into costumers. Jeremy Owyang once said, “Social networks represent the digital reflection of what humans do; we connect and share.”
Let’s do the former, indeed! Let’s keep connecting and sharing, not simply engaging in “Merely Scrolling Behavior Patterns” (MSBP) without any chance of network building. We use technologies for a very specific reason. What is your reason for using social media networks? Mine is to connect and share. Your turn.