In our community, we can buy top-quality shoes, eat at a number of great restaurants, speak with local insurance agents, and even get a massage downtown. That’s wonderful and should be celebrated! What we seem to lack is the ability to effectively develop an internet presence for what businesses have to offer. In reality, this deficiency could lead to disastrous consequences including negatively affecting our local economic growth especially in the areas of sales and economic expansion.
What if I told you that our town’s collective diminutive internet presence could significantly reduce part of the wonderful goods and services we have to offer in Indiana. Possibly, even driving some businesses into closure. In the age of the world wide web, there seems to be a smaller margin for error when it comes to engaging your clientele with your business enterprise.
In my quest to have a better understanding of the impacts of technology in Indiana county, I decided to have a chat with one of our community’s economic development employees. During an extended discussion, I was pleased to hear that his overall view of technological business use was positive. Within the last two years our community has embraced the idea of businesses having an internet presence (just check out the Indiana Gazette’s online business directory). Some technological backlashes for business owners have occurred and will probably keep occurring into the near future. Dana puts it eloquently, “Although we have become more technologically oriented as a community, the overall rate of technological change has left some of our community members with unintended nuances… The rapid pace of technological change has left some of our members behind,” states Dana. For a business to develop an internet presence, time is the biggest factor, aside from knowledge of the technology itself, which can really impact the bottom line for many small and local businesses.
We as community members have a call to action! That call is simple. The businesses you frequent, you enjoy, you wish to see triumph in such a precarious economic time, engage with them online. Those businesses are trying to make the community a better place. As the community grows so to will the economy which means a bigger better Indiana for us all to enjoy.