- “The maverick with no chips was born dead. I doubt that a “chipless” maverick will ever go anywhere with her beliefs and aspirations. In fact, I bet that “chipless” people wanting to be unconventional eventually loses the little that they have. Be careful “Chipless” mavericks out there. Rebels, be aware. Your free spirit may be a handicap after all. If you want to play this game, work on getting “chips” first but never forget that the house always wins. Think about it.”
- Partner with locals. One of the most successful strategies you can use is to partner with an influential local buddy. By abdicating part of your business in exchange for access and q-ratio, you can launch your business much quicker than your competitors and start competing for real dollars much sooner than having to build the business through traditional means of advertising. I can guarantee you that will take more capital to advertise a start-up than negotiating a 2-3% partnership with a local resident. As soon as you work with a local, he/she will (at least in theory) do some of this work for you. Even though friends don’t buy, friends refer business clients to their friends first. Sure, you need to be very careful not to partner with whatever person from your community. You need to interview him/her and make sure that they are well known and connected in their neighborhood.”
- In this life, you must stay the course if you plan to achieve any form of success. If you have owned a business of any sort, you know that running a start-up is never easy and somedays can be quite frustrating. Your role as an entrepreneur is to strategize locally, create publicity campaigns and master your craft. In contemporary USA, competition is fierce and expected.
- When you have great content grounded in a niche along with an audience to receive it, then the next step is to distribute the content. It doesn’t matter which social media platform you use. If you have built a solid audience (on or offline), your content will be shared and spread, I bet. When that happens, all you need to do next is to repeat the process and you should be on your way to go viral.
That’s it! Hope you liked them.