In life, we must have an expertise in order to be taken seriously by responsible decision makers in the workforce. It doesn’t really matter what our expertise is but we need to have one. Failing to isolate an area of expertise overtime is likely to bring ruin in the life of a professional in the long run.
Trying to be everything is certain to make you not be anything. It’s difficult, if not impossible, to grow too many projects and expertises. Roy Bennett extends the former by saying, “What you stay focused on will grow.”
Professionals who try to be everything run the risk of losing even what they have. Coach was once perceived as a luxury bag company with a solid reputation among the wealthy. Then, Coach decided to sell bags available to the masses in outlets. Coach bags became a commodity for the middle class. The result? The wealthy now buys Michal Kors or Anthropologie.
Henry Ford was known for making cars. Jack Nicklaus was known for winning in golf. Michael Dell made a name for himself because of his knowledge of computer hardware. Emeril Lagasee is known for cooking, Shaq for basketball.
Michael Jordan tried to play baseball and golf after a career in basketball. It didn’t work because Jordan was truly great in only one sport —basketball. Mercedes Benz makes excellent luxury vehicles worldwide. In 2017, they decided to introduce the X-Class pickup and compete with giant pickup automakers Ford and Ram. Three years after competing on this market, Mercedes Benz decides to discontinue its X-Class pickup line. No wonder! Mercedes isn’t know for making pickup trucks.
What are you known for? What is the one thing that you do better than most people with excellence? Answering these two questions is central to defending yourself against ruin.
Focus, focus, focus! And more focus. Be a master of only one craft. You can have multiple competencies but only one expertise. Got it?
Life calls us to be an expert in one area. For our own sake, let’s be one— a great one. Failing to do the former can have unpleasant consequences which are often financial in nature.